Sunday, July 6, 2014

What Language?

Does language we’re using (reading, speaking) shape our decisions?  Boaz Keyser and Albert Costa make the case that whether we’re operating in our mother tongue or what for you is a foreign language, your decisions may differ.

Reporting on research in the journal PloS One they found that are responses to moral dilemmas, in this case whether it was acceptable to sacrifice one person to  save many, changed depending on the language used to solve te problem.    Read their intriguing article “Our moral tongue” published in the international edition of the New York Times.

Move this idea from a philosophical discussion to our business lives.  While  a global group, a company, may use one language to operate  diverse teams likely represent multiple mother tongues. 

How does that impact decisions that are made?  Would they change if the language changed?  I wonder.

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