Tuesday, June 9, 2009
Food from Home
Hard Rock gift cards ease the homesickness of California students in Paris. Chinese businessmen are served Chinese food when attending a training program in Los Angeles. American tourists seek out Starbucks in Beijing, McDonalds in Moscow, Krispy Kreme in London. There’s Indian food everywhere in London, Sometimes it’s a novelty to find “your” food when you’re far from home but familiar dishes also helps overcome bouts of homesickness, offset the stress of coping with a new environment.
But today the definition of home food is shifting. Local (US brand) chains are expanding searching for new markets, some profits. It’s not just KFC, Starbucks and McDonalds that are popping up everywhere. Dunkin’ Donuts, Chilis’s, Romano’s Macraoni Grill all plan international expansions. (www.wsj.com) When home food is everywhere what is the food that symbolizes home?