Sunday, December 5, 2010

Why Do They (or We) Do That?


It’s obvious we say.  Business is global.  We work with teams whose members come from many countries, even when we all live in one place.  As we strive to work together we still find ourselves asking – why do they do that?

Now answers to that question are coming not just from observation of people in business situations but also studies conducted in a relatively new field called Cultural Neuroscience.  In a recent article  Beth Azar describted it as a “field that uses brain-imaging technology to deepen the understanding of how environment and beliefs can shape mental function.” 

Based on their work we learn that culture appears to influence brain development and possibly brain development influences culture too.   New ways to answer our question.

It’s fascinating to read about the studies and this developing field.  Neuroscience can measure cultural differences, possibly confirm work from the field of cultural psychology.  That in turn will help all us be better able to answer our the question:  Why do they (or do we) do that?  Take a few minutes and read her article” Your Brain on Culture” http://www.apa.org/monitor/2010/11/neuroscience.aspx and look forward to learning what else these scientists discover. 

13 comments:

Anonymous said...

I have to state, you chose your words well. The ideas you wrote on your encounters are well placed. This is an incredible blog!

Anonymous said...

why didn’t I come across this article earlier!!! pretty useful!!!

Anonymous said...

I read your blog just now.You blog is very useful to me.I bookmark your blog!:D

Anonymous said...

I completely agree with the above comment, the internet is with a doubt growing into the most important medium of communication across the globe and its due to sites like this that ideas are spreading so quickly.

Anonymous said...

Hello blogger, good morning. Wonderful post. You have gained a new reader. Pleasee continue this awesome work and I look forward to more of your superb articles.

Anonymous said...

Wow - this is the best article i’ve read in ages!

Anonymous said...

Hey I just wanted to say that I really enjoyed reading your blog. You have good views, Keep up the good informative info :)

Anonymous said...

Thank you! Fabulous resource – now I don’t have to keep searching :)

Anonymous said...

Very worthwhile page. Your own web site is rather quickly starting to be one of my top picks.

Anonymous said...

Great job on the blog, it looks great. I am going to bookmark it and will make sure to check back weekly

Anonymous said...

Interesting…and I agree with all of it. Keep up the excellent work…I will undoubtedly be back soon

Anonymous said...

I am not a person who is easily delighted but I have to say your work blew me away. So much ideas and relevant detaisl that you put into it made me see your point of view. Thanks for communicating your reasonable inputs.

Anonymous said...

It is simple to see that you are very informed about your writing. Looking forward to future posts.Thank you.